Helen Vaid was the Chief Executive Officer of Foundry Brands, a brand platform that grows omni-digital brands, from 2021 to 2023. Previously, she was the Global Chief Customer Officer at Pizza Hut, a subsidiary of Yum! Brands, Inc. from 2016 to 2021.
She currently serves on the board of directors of Abercrombie & Fitch Co. and is the Senior Entrepreneur-in-Residence of Prosus Group, a global consumer internet group and technology investor. From 2020 to 2023, Vaid was served as director of Groupon, Inc. and from 2023 to 2005, as Senior Advisor and Consulting Director at Mayfair Equity, a private equity firm.
She has held roles at Walmart.com, a division of Walmart, Inc., including Vice President of Digital Store Operations and Experience, Web & Mobile from 2015 to 2016 and Vice President of Customer Experience, Web & Mobile from 2013 to 2015. Vaid also held several technology-focused roles at Hewlett Packard Enterprise.
With a Bachelor of Arts from Indraprastha College, University of Delhi and a Master of Business Administration from Manchester Business School, Vaid is a seasoned global P&L owner and executive with extensive experience in growing and scaling businesses that operate in both the digital and physical space. She has a passion for customer-centric product management and technology, as well as emerging media and digital engagement strategies that build brands online and transform the customer experience.